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Reunion Island Tourism: 100,000 fans and growing

Since the end of 2010, Reunion Island Tourism has been inviting travel netizens to Facebook, the world's largest social network. Today, in May 2013, 100,000 fans

A social signal for 2013: is Google+ where it’s at?

Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way.

Sweden launches new tourism campaign

STOCKHOLM, Sweden - Swedish tourism officials have launched a new initiative to help travelers and expats alike meet “real Swedes”, in what they are billing as an extension of their successful Cur

UK trails Asian markets in first-ever social media league

LONDON, England - The UK has come 27th in a new global league table that measures how often and how much consumers use social media platforms such as Twitter and Facebook.

Cape Town Tweets provide excellent exposure for tourism market

Cape Town Tourism’s latest digital marketing campaign has garnered excellent exposure for Cape Town locally and internationally, strengthening the argument for social media marketing as a crucial pa

Cape Town Tourism campaign brings in over 13 million Twitter impressions

As part of their global digital media marketing campaign, Cape Town Tourism is currently hosting 4 top international travel bloggers who are recounting their experiences of the destination across vari

Twitter’s social media personality in Japan for Hawaii

HONOLULU, Hawaii - The Japanese language Twitter Account – Hawaii-Arukikata https://twitter.com/#!/hawaiiarukikata received its 10,000th Twitter follower – making it a significant social media per

Africa: Ten years on since eTN debut

This week, eTurboNews is looking back at a decade of success, having grown from strength to strength and established itself as a friend of those destinations which 10 years ago were not exactly in the

The 5 golden rules of social media ROI

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts, and giveaways? Check! Any real, measurable, and abundant ROI from social media campaigns? … erm, guys?

Social media exposes racist attitudes in Kenya

(eTN) - The tourism industry in Kenya, both private and public sector, are investigating claims made over the Christmas and New Year period, when African Kenyans went public on Twitter and Facebook, n

Planning and budgeting for social media marketing in 2012

The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with

Prince Alwaleed, Kingdom Holding Company make $300 million investment in Twitter

RIYADH, Saudi Arabia - HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, and Kingdom Holding Company (KHC), announced a combined investment of $300 Million in Twitter.

Malindi hoteliers want fire brigade upgraded

(eTN) - A recent fire in Watamu, which reportedly destroyed several holiday villas and nearby buildings, brought renewed demands from members of the coast branch of the Kenya Association of Hotelkeepe

Qantas publicity stunt backfires

Qantas has been embarrassed by a publicity stunt on Twitter that backfired.

Vanilla Islands launches online presence

The Vanilla Islands, constituting of the Indian Ocean destinations of La Reunion, Madagascar, Mauritius, Mayotte, Comoros, and Seychelles, has launched its online presence through the different social

NASA invites 150 Twitter followers to launch of Jupiter-bound spacecraft

WASHINGTON - NASA has invited 150 followers of the agency's Twitter account to a two-day launch Tweetup Aug. 4-5.

Airlines discovering value of social media tools

When you're traveling and something goes wrong, all you want is for someone to help you get back on track.

Swissotel Hotels & Resorts launches viral campaign on social networks

ZURICH, Switzerland - At the end of April, Swissôtel Hotels & Resorts is to launch "Great Conversations at Swissôtel", a viral campaign consisting of a series of enticing short video clips, to be di

Centara Hotels and Resorts announces social network winners

Centara Hotels and Resorts recently held a Friend Invitation Competition, in which those inviting the greatest number of friends to follow Twitter @StayCentara would be announced the winners.

AAdvantage program launches Facebook and Twitter channels

FORT WORTH, Texas - American Airlines, which this year celebrates the 30th anniversary of its AAdvantage® program, has launched Facebook and Twitter channels dedicated to the wide range of opportunit

Southwest Airlines launches holiday Twitter contest

DALLAS, - As the song goes, for 12 days in December, your "true love" is supposed to give you gifts.

Breaking: New Zealand earthquake – Twitter postings

(eTN) - One of the biggest earthquakes in recorded history has struck Christchurch and the South Island this morning.

Look out Twitter and Facebook here comes Foursquare

Foursquare is a tourism destination-based game. It allows members to spread information, good and bad, about real businesses and attractions in their local area.

Montenegro capitalizing on .me domain

Four years ago, Montenegro separated from Serbia, and two years later, the

Amtrak launches Twitter page

Amtrak has expanded its social media presence by launching its Twitter page. Travelers and rail enthusiasts can now check Amtrak news and events on Twitter at @Amtrak.

JetBlue Twitter promotion is a hit

NEW YORK - It was apparently one step short of a cattle stampede when low-cost airline JetBlue used its Twitter account to announce that as part of its 10th anniversary celebration it would be giving

AA: Twitter rumor is a hoax, there are no free flights...

Twitter was buzzing Thursday morning with news that several airlines are flying doctors and nurses to Haiti free of charge to help with relief efforts there in the wake of Tuesday's devastating earthq

Social media – new headache for airlines’ PR

Indignant letters, e-mails and phone calls can still get results for unhappy airline travelers, but more are finding that if you really want to vent your frustrations, you can now be loud and fast and

United and JetBlue introduce Twitter-exclusive fare sales

Tech-savvy fliers who are members of the microblogging site Twitter have a new way to find last-minute fare deals.

Australian tourism “boosted” by social networking

The increasing popularity of social networking and blogging sites such as Facebook and Twitter is reportedly having a beneficial effect on the tourism industry in Australia.