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Why data and analytics should be ruling the travel roost

Back in 2009, Ian McCaig (then the CEO of Lastminute.com) was quoted as saying, “the best marketing channel for us at the moment is in analytics.” At the time, that statement was rather bold.

Devising travel marketing strategies as per the strength of the devices

Customer expectations are driving changes in the online travel business.They want fast shopping whenever and wherever they feel like shopping, better selection, and good prices.

Marketing tips for smaller tourism-oriented communities

The month of February is a good time for travel and tourism destinations to begin to consider new and innovative marketing ideas.

Signature Travel Network fine tunes new marketing programs

MARINA DEL REY, California – Signature Travel Network recently held its annual Marketing Committee meeting at the Marina del Rey Ritz Carlton.

Travel domain broadens reach of El Salvador tourism

Knowing that a .travel name would automatically link El Salvador as a tourism destination, the country tourism office purchased its name in 2006.

International Tourism Marketing Summit held in Boao, China

BEIJING, China - On March 20, 2011, International Tourism Marketing Summit was held in Boao, China.

Vacation.com ownership changes hands

EDEN PRAIRIE, Minnesota - Travel Leaders Group announced today it has acquired Vacation.com® from Amadeus Americas, Inc.