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Back in 2009, Ian McCaig (then the CEO of Lastminute.com) was quoted as saying, “the best marketing channel for us at the moment is in analytics.” At the time, that statement was rather bold.
Travel companies can use data analytics to create competitive advantage, but it is not just what you know that wins in this business dynamic, it is about how fast you make sense of it and what action
Results through August 2010 prove that international tourism continues to recover from the decline of 4.2% suffered last year under the impact of the economic crisis.