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Kevin Bowler picked as new Tourism New Zealand chief executive

Tourism New Zealand has picked an outsider to captain the best-known brand in tourism.Yahoo!Xtra boss Kevin Bowler will take over as Tourism New Zealand chief executive next year.

Tourism tactics change

Tourism New Zealand has tweaked its marketing mix to reflect the increasing reality of economic factors that are affecting tourism markets.Chief executive George Hickton said it had all but pulled out of Japan and Korea, preferring to focus marketing resources in countries that were not mired in an ‘‘economic mudpool’’.