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North America and mainland Europe hold the key to promoting tourist numbers next year.
Tourism Ireland has acquired the domain name Ireland.com from The Irish Times Ltd as part of plans to unveil a new website for the tourism industry later this year.
Tourism Ireland ‘Escape The Madness’ ad campaign will be targeting more than eight million Londoners this month to promote Ireland as a hassle-free holiday from the Olympic games.
Tourism Ireland has announced a €2.2m golf tourism campaign aimed at capitalizing on Rory McIlroy’s US Open victory at Congressional.
Tourism Ireland has scooped the top prize for ‘Best Tourist Board Website’ at the French hospitality industry’s ‘Les Travel D’Or’ awards, for its winning appeal and content.
The visits of Britain’s Queen Elizabeth II and US President Barack Obama in May expected yield a significant long term boost for the Irish tourism sector, Tourism Ireland says.