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New ideas for marketing your brand

One of the current buzzwords in tourism marketing is branding. Its relationship to social media and to marketing is something often discusses at tourism seminars and conferences.

Zambia Tourism Board unveils new tourism brand

The Zambia Tourism Board has unveiled the new "Let's Explore" Tourism Brand at the World Travel Market (WTM) in London, United Kingdom.

Cape Town to introduce new tourism brand at WTM

CAPE TOWN, South Africa - Cape Town Tourism is preparing to leave for the World Travel Market 2011, taking place in London from November 7-10, 2011.

A look at Cape Town tourism one year after the FIFA...

The international tourism industry has struggled hard to battle declines in turnover, as the effects of the global recession linger on.

Seychelles brand of tourism earns international respect and recognition

The Seychelles brand of tourism, the vision set into motion by Seychelles President James Michel last year, has not only achieved its first objectives for the country by showing marked increases in vi

What is Nigeria telling the world now?

From "Giant in the Sun" to the controversial "Hearts of Africa" and now, "Nigeria, Good People, Great Nation," Nigeria has re-branded itself three times in a matter of 20 years.