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WTM Latin America invests in online media

The World Travel Market (WTM) Latin America trade fair, which will take place April 23-25 at the Transamerica Expo Center in Sao Paulo, celebrates their large number of fans on Facebook and highlights

Meliá Hotels International creates the “Room of Dreams”

Palma de Mallorca - Meliá Hotels International will convert a room of one of its hotels in a mural of your community wishes of fans on Facebook.

Directing resources to gain maximum RoI from mobile marketing campaigns

Mobile, social, search, and local are emerging as key areas of consumer transformation and are impacting the travel business as well.

Swissotel Hotels & Resorts launches viral campaign on social networks

ZURICH, Switzerland - At the end of April, Swissôtel Hotels & Resorts is to launch "Great Conversations at Swissôtel", a viral campaign consisting of a series of enticing short video clips, to be di

New Normal: digital + social networks

Although it is clear that print media is on the decline and digital media is expanding, many decision-makers in the hospitality, travel, and tourism industry cling to the past.