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UK trails Asian markets in first-ever social media league

LONDON, England - The UK has come 27th in a new global league table that measures how often and how much consumers use social media platforms such as Twitter and Facebook.

Planning and budgeting for social media marketing in 2012

The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with

Creating compelling social media content and building meaningful relationships

Listening to what customers are saying is key and can be a strong starting point for any social media initiative.