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Cape Town takes Best Overall Use of Social Media award

Cape Town Tourism has been announced as a winner in this year’s annual Travel + Leisure SMITTY Awards (Social Media in Trav

Using social media to personalize tourism’s message

The collective opinion of a panel of technology trailblazers speaking at the popular technology and social media session held as part of the two-day World Travel & Tourism Council Global Summit 2013,

Secrets to winning at social media revealed at eTravel Summit

The disruptive nature of the Internet has changed the game for many travel industry suppliers, who are increasingly using social media, mobile, and email marketing to promote their products and servic

A social signal for 2013: is Google+ where it’s at?

Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way.

Listen and learn: 10 top trends and tips for social and...

It goes without saying that social media and mobile are no longer an optional, nice-to-have for travel brands.

ITB sees growth in mobile and social media events

BERLIN, Germany - During the 3 days reserved for trade visitors at ITB Berlin there was a slight increase in buyer numbers from the USA, Middle East, and Africa.

New ideas for marketing your brand

One of the current buzzwords in tourism marketing is branding. Its relationship to social media and to marketing is something often discusses at tourism seminars and conferences.

Social success: think authentic blogs, crowdsourced pics and conversions

It is all very well developing a cool app, running a successful blog, and giving away US$1,000 prizes, but what should you expect back?

The case for Canada: emotional engagement helps drive customers to purchase

Canada is a vast and beautiful country, but why go there when you could go to California or the Caribbean?

Tajikistan virtually out of tourism market after ban on Facebook

ISLAMABAD, Pakistan - Blockage of access to a number of websites in Tajikistan including Facebook is strongly hampering the tourism industry of the country, because small stakeholders of tourism have

Socially charged Scotland: top tips for managing social media campaigns internally

Too many brands still think being ‘social’ is about putting a campaign on Facebook but it is much more than that.

Using digital marketing and social media to your advantage

The fifth annual E Tourism Africa Summit will take place on September 13 & 14, 2012 at the Cape Town International Convention Centre.

Recipe for social media: stir in language, culture, religion and humor

Skyscanner takes its growing multinational presence very seriously, and social media plays a big part in this.

A terrific travel opportunity for customers on the go

Thriving in world of travel search requires some nifty footwork.

Act global and think local: how not to get lost in...

In an increasingly global world where social and search are merging and reviews really do matter, what should travel firms be thinking about?

Creating a buzz: social is made for building relationships with guests

There are countless things a social media community manager in a multinational chain has to think about.

HotelTravel.com’s new two-step check out make bookings a breeze

PHUKET, Thailand - HotelTravel.com continues to improve its customer experience by simplifying the website’s checkout process, making it possible to go from hotel selection to payment confirmation i

Social media feeding a global wildfire of desire to travel

Tourism and technology have always made for good bedfellows, particularly when it comes to the use of social media platforms and mobile phone enablement.

Social media could destroy the mystery of Africa

Social media could destroy the mystery of Africa, but specialists will thrive as a result, according to a panel of senior African tourism businesses at the latest World Travel Market Meridian Club Thi

Rio+Social powers global online conversation on sustainable development

WASHINGTON, DC - Today, on the eve of Rio+20, the historic United Nations Conference on Sustainable Development, Rio+Social is catalyzing a global, online conversation among corporate and digital medi

Social media boosts Philippines’ tourism campaign

The Philippines Department of Tourism has a lot to boast about. The country has beautiful beaches, great scuba diving and a culture that is known for its hospitality.

Making appropriate use of Facebook as a national tourism agency

It was in mid-2010 when Prime Minister David Cameron highlighted that Britain is about to enter a decade of exceptional opportunity for tourism marketing.

Twitter’s social media personality in Japan for Hawaii

HONOLULU, Hawaii - The Japanese language Twitter Account – Hawaii-Arukikata https://twitter.com/#!/hawaiiarukikata received its 10,000th Twitter follower – making it a significant social media per

Making the skies a lot friendlier through social media

LOS ANGELES, California (eTN) - We've all been there - stuck at 30,000 feet next to a seatmate we would rather not spend the next twelve long hours with.

The 5 golden rules of social media ROI

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts, and giveaways? Check! Any real, measurable, and abundant ROI from social media campaigns? … erm, guys?

Nairobi to host e-tourism conference in March

(eTN) - Kenya’s capital city has once again been chosen to host a major continental tourism conference in March this year.

New Dominican tourism ad campaign goes social

DOMINICAN REPUBLIC - The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with their 2012 Dominican Republic social media-inspired ad campaign.

Creating social media champions and success stories with a meticulous approach

The process of nurturing internal experts that take care of social media marketing initiatives depends on several factors including the company culture, making social media intrinsic to marketing and

Social media exposes racist attitudes in Kenya

(eTN) - The tourism industry in Kenya, both private and public sector, are investigating claims made over the Christmas and New Year period, when African Kenyans went public on Twitter and Facebook, n

Planning and budgeting for social media marketing in 2012

The challenge that social media platforms posed for marketers in 2011 was about how to deliver value in the long term: for social media strategies to have longevity, they need to engage the users with