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Tag: roi

Ottawa Tourism confirms 2019 European business development event

mm Chief Assignment Editor- May 14, 2019

Ottawa Tourism has confirmed a European buyer event at Gleneagles in Scotland following the success of its 2018 event, which ... Read More

Brand USA propels tourism as economic driver

mm Chief Assignment Editor- May 5, 2019

This year’s National Travel and Tourism Week, May 5-11, again celebrates the role of one of the most significant and ... Read More

Relive the spirit of the Renaissance during Brussels’ Carolus V Festival

mm Chief Assignment Editor- April 18, 2019

From May to September, the Carolus V Festival is an opportunity for Brussels to relive the spirit of the Renaissance. ... Read More

Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

mm Chief Assignment Editor- April 11, 2019

Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand ... Read More

Tourism Safety Portugal: Madeleine McCann Disappearance and Netflix Outrageous Revelation

Juergen T Steinmetz Juergen T Steinmetz- March 17, 2019

How much worse can it get for the Portugal travel and tourism industry? What can a beach destination do to regain ... Read More

Williamsburg Tourism Council selects Executive Director/Chief Executive Officer

mm Chief Assignment Editor- March 14, 2019

The Williamsburg Tourism Council (WTC) is pleased to announce that Vicki Cimino has been selected as their new Executive Director/Chief ... Read More

IBTM Arabia: Measuring the value of events

mm Chief Assignment Editor- February 11, 2019

Answering the question ‘What value does an event have?’ can be challenging – how do you measure something where the ... Read More

IMEX Frankfurt: All star line-up at Exclusively Corporate

mm Chief Assignment Editor- February 7, 2019

The International Olympic Committee Barclays, Cisco, Microsoft and KPMG, are among some of the world’s biggest, pioneering companies sharing their ... Read More

SEC Glasgow hosts ABPCO’s annual Chairmen’s Lunch and Excellence Awards

mm Chief Assignment Editor- December 14, 2018

ABPCO’s annual Chairmen’s Lunch and Excellence Awards took place at the SEC Glasgow yesterday. The event was attended by more ... Read More

EIBTM app makes securing business leads as easy as scanning a badge

editor editor- November 16, 2012

This year, EIBTM, the leading global event for the meetings and events industry will offer the benefits of a lead ... Read More

The 5 golden rules of social media ROI

editor editor- February 27, 2012

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts, and giveaways? Check! Any real, measurable, and abundant ROI ... Read More

Southeast Asia companies generate highest return on investment in Asia Pacific

editor editor- October 19, 2011

According to new research released today by the World Travel & Tourism Council (WTTC), companies from Southeast Asia generate the ... Read More

Directing resources to gain maximum RoI from mobile marketing campaigns

editor editor- August 12, 2011

Mobile, social, search, and local are emerging as key areas of consumer transformation and are impacting the travel business as ... Read More

IMEX America optimism index hints that worst of recession may be over

editor editor- October 28, 2010

Positive responses to a meetings industry survey of buyers and suppliers in North America suggest returning levels of confidence and ... Read More

ROI drives EIBTM international hosted buyer program

editor editor- July 9, 2009

At a time when 96 percent of EIBTM hosted buyers surveyed believe trade events will be as important or more ... Read More