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EIBTM app makes securing business leads as easy as scanning a...

This year, EIBTM, the leading global event for the meetings and events industry will offer the benefits of a lead manager app in conjunction with Melville Data Servi

The 5 golden rules of social media ROI

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts, and giveaways? Check! Any real, measurable, and abundant ROI from social media campaigns? … erm, guys?

Southeast Asia companies generate highest return on investment in Asia Pacific

According to new research released today by the World Travel & Tourism Council (WTTC), companies from Southeast Asia generate the highest return on investment (ROI) from business travel of any region

Directing resources to gain maximum RoI from mobile marketing campaigns

Mobile, social, search, and local are emerging as key areas of consumer transformation and are impacting the travel business as well.

IMEX America optimism index hints that worst of recession may be...

Positive responses to a meetings industry survey of buyers and suppliers in North America suggest returning levels of confidence and rising business expectations.

The decade of delusion

Good riddance to the decade of delusion.

ROI drives EIBTM international hosted buyer program

At a time when 96 percent of EIBTM hosted buyers surveyed believe trade events will be as important or more important in the next two years, the industry’s leading international event, EIBTM, has op