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Most travel brands use Facebook and Twitter but growing numbers are using Google+ to engage with users in a compelling way.
It goes without saying that social media and mobile are no longer an optional, nice-to-have for travel brands.
Pricing it right is challenging at the best of times but do hotels have a smoother ride than the airlines when it comes to pinning a number on deal or fare? Ritesh Gupta investigates.
It is all very well developing a cool app, running a successful blog, and giving away US$1,000 prizes, but what should you expect back?
Canada is a vast and beautiful country, but why go there when you could go to California or the Caribbean?
Economic uncertainty coupled with the proliferation of new devices and platforms, makes it increasingly important for travel firms to make the right business decisions at the right time.
Back in 2009, Ian McCaig (then the CEO of Lastminute.com) was quoted as saying, “the best marketing channel for us at the moment is in analytics.” At the time, that statement was rather bold.
Tim Gunstone, EyeforTravel’s Managing Director, has been talking to top travel players and key innovators across the world about the next steps for a highly-competitive, low-margin industry.
Skyscanner takes its growing multinational presence very seriously, and social media plays a big part in this.
In an increasingly global world where social and search are merging and reviews really do matter, what should travel firms be thinking about?
It was in mid-2010 when Prime Minister David Cameron highlighted that Britain is about to enter a decade of exceptional opportunity for tourism marketing.
There are so many different types of business that are being categorized as flash sales.
EyeforTravel has picked five of the industry’s hottest new companies and invited them to “pitch” to their panel of investor judges as part of TDS Europe 2012.
The process of nurturing internal experts that take care of social media marketing initiatives depends on several factors including the company culture, making social media intrinsic to marketing and