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The recent arrival of swine flu has once again proven the validity of Talcott Parson's famous statement that "Society is an integrated system of social structures and functions." Tourism professionals
Tourism is a business and like all businesses its purpose is to make money. Simply put a tourism business that does not turn a profit dies.
When historians of modern tourism write about tourism in the first decade of the twenty-first century they will most likely see it as one of continual trials and challenges.
The summer and fall months are often filled with festivals and out-of-doors events. These can be wonderful opportunities to showcase a community and to produce added revenue.