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New airline surcharge – a bag too far?

No one has to tell the nation's beleaguered airlines that they have an image problem. So why has American Airlines decided to charge already unhappy passengers $15 each way for a single checked bag, as it announced Wednesday? "Desperate times beget desperate measures, and this is in the Hail Mary category," says Rick Seaney, CEO of consumer airline ticket research site Farecompare.com.