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JetBlue leads industry in customer loyalty

NEW YORK - New York-based JetBlue Airways announced today that it has received the highest customer loyalty ranking in the airline industry for the second consecutive year based on the Satmetrix 2011

Identifying channels of expression and rewarding customers for their loyalty

Digital channels are lending a new dimension to the existing loyalty programs in the travel industry.

Alaska Air taps Oracle to build customer loyalty

The airline implements Siebel loyalty-program software designed to shift the focus away from revenue-draining free miles and more toward personalized service.