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Professor Cathy Hsu of PolyU honored with John Wiley & Sons...

Professor Cathy Hsu, associate director and professor of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), was recently honored by the International Co

PolyU study finds understanding market segments key to boosting repeat visits

A better understanding of tourist market segmentation in Hong Kong is the key to boosting repeat visits according to Professor Cathy Hsu of the School of Hotel and Tourism Management of The Hong Kong