Travel PR specialists are fearing the worst as the airline industry crisis escalates.
The recent collapse of Britain’s third-largest tour operator, XL Leisure, has already left at least two PR agencies owed thousands of pounds in fees.
Dublin-based McGovern PR is owed £20,000 by XL, PRWeek can reveal. Agency MD Mary McGovern said: ‘I’m shell-shocked. My only saving grace is we weren’t lumbered with third-party costs.’
She added: ‘I think market conditions have changed dramatically and we are now entering a difficult time in travel PR.’
Meanwhile, Sussex-based KBC PR is owed a four-figure sum by the operator. Agency MD Kate Burgess-Craddy said: ‘If we’re lucky we’ll get a percentage.’
Freelance travel consultant Sue Lister is also believed to be owed fees by XL.
XL is the latest carrier to have failed this year. Others include Silverjet, Maxjet and Zoom. The latter’s collapse resulted in Media House International losing its account, but it is not know whether fees are owed.
More agencies could suffer after BA boss Willie Walsh this week said 30 airlines would go bust by the end of the year.
Walsh told a business audience at the London Chamber of Commerce that the crisis facing the airline industry would be ‘deep and protracted’.
Bookmakers rank Air Berlin, SAS and bmi as next most likely to encounter difficulty. Air Berlin’s UK PR acc¬ount is handled by Siren PR, which is also retained by Canvas Holidays, Travel2 and Advantage.
Siren MD Rachel O’Connor declined to comment directly on Air Berlin but did say: ‘I’m sure there are a great many agencies that will be affected.’
However, O’Connor was publicly more optimistic than many rival agency chiefs have been in private. ‘I’m not going to say it’s all doom and gloom,’ she said. ‘It will sort the wheat from the chaff.’