“Bleisure” travel trends unveiled

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Written by Linda Hohnholz

HERNDON, VA – BridgeStreet Global Hospitality released the results of a worldwide survey of more than 640 recent guests at the Serviced Apartments Summit this year, revealing an overwhelmingly positiv

HERNDON, VA – BridgeStreet Global Hospitality released the results of a worldwide survey of more than 640 recent guests at the Serviced Apartments Summit this year, revealing an overwhelmingly positive sentiment toward blending business travel with leisure, dubbed “bleisure.”

Discussed during “The Bleisure Principle” panel at the annual Serviced Apartments Summit, Kelly Murphy, BridgeStreet vice president of marketing, noted, “Employees feel bleisure opportunities benefit them and add value to work assignments, contributing to higher job satisfaction and loyalty.” Murphy continues, “The majority of our guests surveyed have taken bleisure trips before, also noting they are equally or more likely to blend business and leisure travel in the future compared to five years ago. Emerging trends are important for the serviced apartment industry to not only be aware of, but to leverage, as our products benefit the needs of both the business and leisure guest.”

Additional findings from BridgeStreet’s Annual International Bleisure Survey show:

83% of respondents use free time on business trips to explore the city they’re visiting

The majority of respondents (60%) have taken bleisure trips, with most adding two vacation days to business trips

The three most popular bleisure activities are: 1.) Sightseeing, 2.) Dining and 3.) Arts/Culture

96% of respondents believe they gain cultural experience/knowledge through bleisure trips

More than half of bleisure travelers bring their family members or significant other with them

78% of respondents agree that adding leisure days to business travel adds value to work assignments

94% of younger travelers (under 35) are “more than” or “equally” likely to take a bleisure trip in the next five years — significantly higher than the worldwide average at 60%

As bleisure is on business travelers’ minds more than ever, serviced apartment experiences meet the needs of both business and leisure guests. A more comfortable, home-like alternative to typical hotel rooms, serviced apartments are furnished accommodations with fully equipped kitchens, can feature multiple bedrooms and offer amenities ranging from in-suite wifi to premium TV channels. Spacious accommodations suit business travelers, where a large, well-designed workspace can greatly increase productivity when out of the office, while remaining flexible for leisure guests, including additional family and loved ones. Locations in key international markets with proximity to culture, cuisine and adventure allow business guests to make the most out of their bleisure trip, with ideal offerings for work and play.

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Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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