Korean Air, the flagship carrier of South Korea, has come back to MATTA Fair this year since the MATTA Fair 2012 that drew a huge and impassioned response from thousands of visitors.
At the event, a Korean chef who specializes in traditional Korean dishes, demonstrated the unique cooking method of Bibimbap and an executive Swiss chef further explained the origin of the Bibimbap and details of the recipe. Moreover, selected visitors were given chances to participate in the cooking show and join in the fun mixing of all ingredients in the Bibimbap under the chefsโ guidance. After the show, Korean Airโs flight attendants served the delicious Bibimbap to all visitors.
โThe reason why we held the traditional Korean inflight meal cooking show again was to continuously introduce the unique Korean culture to the world as a โKorean Cultural Ambassador.โ said Korean Airโs Kuala Lumpur regional manager, Jae Hoon Jin. โWhen more people are interested in the Korean culture through this event, they are more likely to visit Korea again. Eventually, more customers will choose to fly with Korean Air as it provides passengers with high quality inflight services and an extensive global network.โ he added.
Korean Air, currently celebrating its 45th anniversary this year, is the first airline that started serving Bibimbap as an inflight meal and received the prestigious Mercury Award from IFCA (International Flight Catering Association) in 1998. As a Korean cultural ambassador, the airline has been participating in renowned world travel fairs held in various cities such as Singapore, Hong Kong, Shanghai, Beijing, Tokyo, Berlin, Madrid, and Auckland. Korean Air will continue its efforts to promote Korean culture and taste to the world.