Emirates and Sabre ink 10-year global airline distribution agreement


Emirates and Sabre Ink 10-year Global Airline Distribution Agreement

Dubai-based Emirates, the largest aviation and travel services company in the Middle East, has signed a 10-year global airline distribution agreement with world-leading travel distribution provider Sabre Travel Network.

The agreement was signed by HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group; and Sam Gilliland, CEO of Sabre Holdings.

Effective immediately, this agreement provides Sabre Connected travel agencies and corporations around the world with easy and efficient access to Emirates’ full content fares for the next 10 years through the Sabre global distribution system (GDS).

As the world’s largest GDS with more corporate and online customers than any other GDS in the marketplace, Sabre Travel Network provides Emirates the ability to reach more corporate and leisure travellers using a multi-channel distribution strategy.

Keith Longstaff, Emirates’ Divisional Senior Vice President, Commercial Operations Worldwide, said: “In the past months, we have been working to align our distribution arrangements to support Emirates’ planned growth in terms of fleet and route expansion, particularly with the arrival of more A380 aircraft.

“Sabre enjoys global leadership in the corporate and online travel space, and has an impressive breadth and depth of travel services across both traditional and emerging channels. We are confident that Sabre is an ideal partner to help us accelerate our global growth and support our fleet expansion plans, and look forward to working with them to achieve this using our combined strengths,” said Longstaff.

Tom Klein, President, Sabre Travel Network and Sabre Airline Solutions said: “Today’s announcement further cements the long-standing relationship we have with the Emirates Group and our desire to work together for mutual growth. Not only are we uniquely positioned to help Emirates expand their global operations and reach through our extensive corporate and agency partnerships around the world, we also share the same philosophy on distribution – which is to optimise all possible distribution channels, explore new technology and develop innovative new channels. It’s great to share so many synergies with a partner.”