Hotel Jen – a new way to stay

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Written by Linda Hohnholz

BEIJING, China – Fresh, friendly and fuss-free. That’s the genre of Hotel Jen, the new brand revealed today by Hong Kong-based Shangri-La International Hotel Management Ltd.

BEIJING, China – Fresh, friendly and fuss-free. That’s the genre of Hotel Jen, the new brand revealed today by Hong Kong-based Shangri-La International Hotel Management Ltd. Catering to a new “Jeneration” of independently-minded business and leisure travelers, the brand will launch quickly with ten Hotel Jens opening in major cities in Asia Pacific by March 2015.

Superior City View Room at Hotel Jen Orchardgateway Hotel Jen Orchardgateway, opening in Singapore on September 15, is the first hotel in a major initiative that will see the transformation of Shangri-La’s Traders Hotels. The rebrand will bring an intuitive service attitude and relaxed, friendly style to the diverse collection of existing and new mid-range hotels situated in the best locations inAsia Pacific.

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.

“The Hotel Jen experience delivers what matters most to guests with a millennial mindset. They appreciate important things done well; demand quality, comfort and value, together with honest, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion,” saidGreg Dogan, president and CEO of Shangri-La Hotels and Resorts.

“The Traders brand has had a 25-year history of success in generating solid business, carving out a niche amidst a highly competitive industry and building a loyal base of customers.

However, we are looking to the future and — based on extensive consumer research and insight into the way our target market lives and travels, including talking and listening to our customers — we are recognising and responding to the global travel trends and particular needs of this new generation travellers. This will keep us relevant and competitive for the next 20 years to come,” Dogan added.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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