Reunion Island Tourism takes their destination marketing to Berlin
After organizing treasure hunts in Frankfurt and Munich earlier in July, Reunion Island Tourism’s (IRT) office has now come to Berlin, the German capital, where a major campaign took place over a th
After organizing treasure hunts in Frankfurt and Munich earlier in July, Reunion Island Tourism’s (IRT) office has now come to Berlin, the German capital, where a major campaign took place over a three-day period.
The IRT team, led by Marie-Christin Strecker, met 42 travel agents and tour operators, among them Chameleon Reisen, JT Touristik, SunTrips Reisen, and Colibri Umweltrseisen, among others, to showcase the island’s range of attractions and provide information, aimed to produce greater sales and visitor numbers to Reunion Island from the Berlin region. Each participant in the seminars were handed a certificate as a “Reunion Specialist” at the end of the seminars.
News about the FIFA World Cup winning team being invited to Reunion Island, of course, made for headlines in the German media, and interest levels are high among many of the German fans to also see the famous French Indian Ocean island where their “Nationalmannschaft” will be heading to just as soon as dates have been arranged.
While Reunion Island’s core market remains, France inroads have been made into other European markets, among them Germany, and the exotic images of the island, the range of adventure activities, and the quality of hotels and resorts has no doubt made it easier to sell Reunion Island as a dream destination. For more information click on www.reunion.fr