Loyalty programs make holiday dreams come true
ATLANTA, GA - According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty
ATLANTA, GA – According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty program all in one go. As a result, 65% of them are increasingly turning to loyalty programs to help fund their holidays, with one in three (37%) even organizing an entire holiday with points alone.
The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty program. 69% of the respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG® hotels, was the top reason they choose to be part of IHG Rewards Club.
In addition to making holidays a reality for many, the study also found that rewards programs are increasingly used to enhance travelers’ holidays. Some of the top choices for point redemptions include holiday accommodations (70%), hotel upgrades (32%) and even booking an extra week on an existing holiday (24%).
Susanna Freer Epstein, Senior Vice President Customer Loyalty Marketing, IHG said: “Loyalty programs play an important role in helping guests enjoy and get the most out of their holidays. That’s why IHG Rewards Club makes it easy for members to redeem points across a family of nine IHG hotel brands. But this research shows that there is an emotional attachment too, in helping dreams become a reality and ensuring that our members receive a special welcome whenever and wherever they travel with us. ”
Psychologist and author of Smart Change, Art Markman added: “Most people talk about wanting to find moments of joy in their lives when most of what they feel is stress, anxiety and the pinch of pressing budgets. The way you remove stress is to pursue the wonders of life, to seek and attain your desires. Fulfilling your dreams through travel is the best way to find joy and stay happy.”