Minister McNeill to participate in Jamaica promotion at Commonwealth Games
KINGSTON, Jamaica - Minister of Tourism and Entertainment, the Hon Dr Wykeham McNeill, is scheduled to participate in several activities aimed at marketing destination Jamaica during the 2014 Commonwe
KINGSTON, Jamaica – Minister of Tourism and Entertainment, the Hon Dr Wykeham McNeill, is scheduled to participate in several activities aimed at marketing destination Jamaica during the 2014 Commonwealth Games, which are being held in Glasgow, Scotland, from July 23 to August 3, 2014.
Minister McNeill is currently in Trinidad where he represented Jamaica at the first Japan/CARICOM Summit, which took place on Monday, July 28. He will depart Trinidad for Glasgow this afternoon (July 29).
While in Glasgow, Minister McNeill will attend a host of Jamaica Tourist Board (JTB) promotional events, which are intended to promote the destination and further strengthen the close links between Scotland and Jamaica. These include two exclusive media and travel-trade client receptions and a meeting with executives from TUI Travel PLC.
The JTB has again activated the Jamaica House concept for this year’s Commonwealth Games. Jamaica House Glasgow is being hosted in Royal Exchange Square in the heart of Glasgow, and seeks to leverage the anticipated global focus on the Jamaica track and field team at this major sporting event.
Modelled on Jamaica House, London 2012 and Jamaica House, Moscow 2013, activities for the Commonwealth Games will seek to present an alluring ‘snapshot’ of Jamaican culture, food and music, highlighting the destination both as a place to visit as well as to do business.
Tour operators Tui Travel and Virgin Holidays both credit meetings at Jamaica House at the London 2012 Olympics with their decision to increase service and investment in Jamaica.