Wales’ tourism promotion body Visit Wales have been forced to apologise after mistakenly placing three Gower beaches in Pembrokeshire in a guide.

The Active Wales brochure claimed Gower beauty spots Langland, Rhossili and Llangennith were all in Pembrokeshire.

Visit Wales, the Welsh Assembly Government’s tourism arm, says the brochure will be amended for its next edition. Conservative AM Alun Cairns described the mistake as a “serious issue”.

He said a number of visitors to Wales could be misdirected as a result.

Mr Cairns, who represents South West Wales said: “I simply couldn’t believe it that Rhossili, Llangennith and Langland were quoted as parts of Pembrokeshire. Some may see it as amusing but in reality it is a very serious issue.

“There are hundreds of businesses in Gower that depend on tourists and to misdirect their vital income to Pembrokeshire could have a huge impact on their viability.”

A spokesman for Visit Wales said: “This unfortunate editorial error, which was made at the brochure’s printing stage and was not picked up by Visit Wales staff at the proof-reading stage, has now been amended for the next re-print which is due at the end of October.

“We apologise to any reader of Active Wales who has been misled by this error.”