SINGAPORE (September 5,2008) – Michelin Green Guide unveiled the first-ever “Singapore” travel edition. Four of the Lion City’s attractions received the most famous grade, the Michelin three stars rating: Botanical Gardens, Singapore Zoological Gardens, Night Safari and Raffles Hotel. In addition, 34 attractions received two stars and 56 one star, which are listed in the just-released Singapore edition.
The Michelin Green Guide allows travelers to see at a glance a destination’s most outstanding attractions, thanks to a “star” rating. Ratings correspond to a site’s interest for tourists and are defined for the readers as: three stars Highly Recommended; two stars Recommended and one star Interesting. The guides also provide readers with reliable, up-to-date information about a country, a
region or a city, as well as immediately reveal the secrets to a successful stay and make traveling easier and more enjoyable.
Michelin’s local writers have walked, driven, visited, slept, shopped and eaten through every tour,sight, hotel, restaurant, boutique, café and venue in this guide. The Green Guide Singapore is meticulously updated and
beautifully illustrated with full-color photographs, scores of Michelin maps and insider coverage of shopping, nightlife, accommodations and restaurants. The “starred” attractions can be seen at a glance on a general map of the destination inside the front cover.
“Singapore has undergone a marked transformation in recent years having launched exciting key attractions like the Singapore Flyer and new lifestyle experiences in entertainment, dining and shopping. It is timely that Michelin is now launching the Singapore edition of the Michelin Green Guide. This is an affirmation of the city’s promise as an attractive and vibrant destination. With this, Michelin is also well-placed to witness Singapore’s upcoming tourism offerings including the integrated resorts which are slated to open by 2010, and provide readers with its valued assessments in future editions of the guide. We hope readers will be inspired by this trusted travel guide to visit Singapore and discover their very own uniquely enriching moments here,” said Ms. Margaret Teo, assistant chief executive (Leisure) of the Singapore Tourism Board.
The Michelin Green Guide Singapore will be sold in three continents: Europe, North America and Asia. “We’re very excited to bring our Green Guides to Asia, starting with Singapore. It is such a unique destination that it already draws millions of visitors every year. Michelin will continue expanding its footprint in Asia, which is a diverse region that offers international travelers some of the most amazing flavors and colous,” said Christian Delhaye, global head of Michelin’s Maps and Guides.
The world-renowned Michelin Green Guide collection is setting these milestones to reaffirm its commitment in the region, which has some of the world’s best travel sites that would appeal to international travelers.
“Singapore’s F&B and entertainment landscape is exciting, full of vibrancy and constantly renewed through the introduction of new innovative concepts. The launch of Michelin Green Guide Singapore is a significant step to introduce the best of Singapore in areas such as dining, attractions and entertainment. We will continue to work closely with industry stakeholders to enhance
Singapore’s position as a regional food and entertainment capital,” said Mr. Chow Tat Kong, group director of Industry Development, SPRING Singapore.
In the coming months, the entire collection of the Green Guide will be be hitting the shelves in Asia, starting in Singapore. More than 1.5 million Michelin Green Guides were sold worldwide in 2007 alone.