Good start for Puglia tourism this year
ITALY (eTN) - The famous region of Puglia in Italy showed a remarkable performance in the first four months of the year. The Puglia Commissioner, Ms.
ITALY (eTN) – The famous region of Puglia in Italy showed a remarkable performance in the first four months of the year. The Puglia Commissioner, Ms. Silvia Godelli, said the results are a great achievement which confirms the steadily developing trend towards Puglia in the last decade.
The first four months of the year showed an overall increase in arrivals of about 3%, as reported by the Regional Observatory on Tourism. Number are up overall, but especially of foreigners, with arrivals up 10% compared to the same period last year.
Mr. Giancarlo Piccirillo, General Manager of Pugliapromozione (Pugliapromotion) stated: “The given figures are excellent and accurate.” The feedback is received directly from 80% of the accommodation facilities of the region through the online system for the detection of Tourism Spot System Puglia: L’Osservatorio Turistico (Tourist Monitoring), which was introduced in 2013 and is now in full swing.
In detail, good results became apparent for the month of January when, after two years of decline, the incoming figures resumed growth at a rate of 7%, thanks to the recovery of the domestic market and of business product. April showed plus 12% in total arrivals of which 31% were foreigners due to Easter festivities.
Despite the need to save, Italian travelers now have the tendency to choose short-haul destinations, for shorter periods, with all-inclusive, low-cost formulas.
Festivities and weekends combined with public holidays have boosted tourism even in minor art cities and especially among repeat travelers, hikers, and newcomers, with heightened travel to open-air tourist sites such as the beach and rites of events such as Holy Week.
As for international incoming figures for the first four months of 2014, increases were measured between 5 and 10% of the arrivals from the French, Belgian, and American markets. Russian and Spanish tourists recorded a strong growth of more than 10%.
In addition, according to the monitoring of the ENIT network of the major international tour operators in Europe and beyond, Apulia is one of the favorite Italian destinations for the summer 2014 with some tour operators registering increases in bookings of up to 20% compared to the previous year.
In particular, Puglia is positioned favorably with some German, French, Czech, Belgian, Japanese, and English tour operators.
Art, culture, food and wine, and nature, continue to be most appreciated by foreigners and always present in travel proposal of tour operators.