More than 140 international travel agents take part in eductours on Reunion Island

Knowledge of territories and sites on Reunion Island is necessary to be able to advise visitors about the destination.

More than 140 international travel agents take part in eductours on Reunion Island

Knowledge of territories and sites on Reunion Island is necessary to be able to advise visitors about the destination. Each year, Reunion Island Tourism (IRT) hosts hundreds of travel agents and tour operators so they can live the experience of visiting the island. In June 2014, more than 140 travel agents from France, South Africa, China, and the United Kingdom, discovered the advantages of a holiday on Reunion Island.

For the IRT, these eductours meet several objectives:

– improving professional knowledge of the territory and its tourism attractions, activities, restaurants, and lodging;

– strengthening the identity and positioning of the destination on its priority and secondary markets;

– meeting and interacting with professionals in the international tourism industry;

– maintaining links with the international trade; and

– promoting the destination meeting in an international context.

France market

Eductour with Corsair/Carlson Wagonlit – June 6 to 8, 2014

Following the challenge of sales and organized in partnership with the IRT, Corsair for Carlson Wagonlit network – Havas Voyages Eleven travel agents visited the island for an eductour accompanied by a representative of the airline Corsair.

Among visiting hotels, and discovering the landscapes and major tourist sites, they tasted Creole cuisine, and experienced leisure and outdoor activities, including a unique helicopter flight. Participants said it was an experience that stirred up a journey of emotions for the island.

“I was never a party to Reunion Island, and I was blown away by the diversity of landscapes, climate, the proposed activities, the very hospitable locals. To summarize, it was an eductour with super friendly people!” – Barbara Quentin – CWT Clermont

“The program was quite varied, allowing us to discover several aspects of Reunion. Nothing to say. […] I am back with happy memories. A destination to which I will return without doubt.” – Marie Armelle Bayard – CWT Nanterre

“Super eductour, all services included!” – Sylvain Roux – CWT Fauriel

Eductour with Top of Travel – June 13-17, 2014

The Top of Travel destination has been selling since 2013, and 12 travel agents were selected by the French tour operator to experience a combined eductour of the Vanilla Islands which included Reunion Island and Mauritius. Since last November, the tour operator has been selling these two islands in the Indian Ocean and strengthening partnerships with local providers.

The travel agents discovered two islands’ complementary attractions. Both destinations offer many natural resources, a welcoming population, and infrastructure quality, and are accessible both for individuals and groups, particularly with year-round sunny weather. Top Travel now provides a presence in its winter and summer brochure of these two Vanilla Islands destinations.

China market

Eductour with Happy Planet – May 25-29, 2014

Twelve representatives of Chinese tour operators are already working in collaboration with the receiving agency Mauritian Happy Planet, and had the chance to discover Reunion Island in an eductour. In Reunion, the receiving agency is Odyssey, a partner of Happy Planet, which has designed a program tailored to this young team looking for thrills and nature. Many outdoor activities were available to them throughout their journey of discovery: exploring lava fields, rafting, paragliding, and helicopter tours. These last two activities remained the favorite in the hearts of these Chinese professionals.

The Chinese tour operators’ program began in Mauritius, and also includes the Seychelles and the Maldives. They will now be embarking on the sale of stays between Mauritius and Reunion.

Eductour with Lux – June 12-15, 2014

After visiting Lux hotels in Mauritius, twelve representatives of Chinese tour operators explored Reunion Island for four days. These tour operators, already promoting Mauritius, Seychelles, and the Maldives, had not yet had the opportunity to experience Reunion Island.

Their program was to be mainly focused on site visits, however, at the request of the participants activities such as paragliding, kayaking, exploring the lava fields, and a short hike to Maido were included. One of the tour operators was so taken by the hike that they have decided to specialize in trekking on Reunion Island as a niche market.

South Africa market

Eductour with MICE agencies – June 6-8, 2014

The IRT, in collaboration with Lux and Air Austral, organized an eductour for nine representatives of specialized MICE (Meetings, Incentive, Convention & Events) agencies on a journey of discovery for these South African professionals who did not know the destination before.

The eductour program included discovery of the Piton de la Fournaise volcano, visiting the lava fields in the wild south, an overview of the island by helicopter, river rafting, visiting the Creole village of Hell-Bourg in Salazie, a lagoon kayak ride, a sea trip by catamaran, and the discovery of accommodations and restaurants on the island, as well as meeting with local DMCs.

Eductour with Multi-tour operators – June 15-19, 2014

Following the Ministerial Decree of February 7, 2013 to approve the exemption of a short-stay visa for South African holidaymakers wishing to travel to Reunion Island, six new tour operators in South Africa took part in an eductour. The IRT put together a program that combined discoveries and encounters for these tour operators which included visiting upscale and charming accommodations, meeting with local DMCs, touring the site of the volcano, stopping in Cilaos, an introduction to canyoning, hiking, flying over the island by helicopter, a lagoon kayak ride, and a sunset cruise on the Indian Ocean. The participants of this eductour were all unanimous when they said Reunion Island is “so much more” than they ever imagined.

UK market

Eductour with Kuoni – June 21-24, 2014

The receiving agency of Mille Tours in collaboration with the IRT, received the British tour operator Kuoni for an eductour. Ten travel agents were selected by the English tour operator to discover Reunion Island for four days. Their program included a visit to a hotel, lunch in the sand beside the lagoon, a trip to discover the marina of Saint-Gilles-les-Bains, a 4×4 excursion to Salazie, discovery of the wild south of Piton de la Fournaise, and flying over the island by helicopter.

In the UK, the Kuoni Group is new to selling Reunion Island, and the participants were very enthusiastic after experiencing the island for themselves. They said Reunion Island can satisfy their wealthy clientele in search of adventure and new horizons. The group is very dynamic and is expanding. Currently they have agencies in various parts of England, and new locations should soon see be opening up across the UK.

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