Las Vegas tourism launches two new advertising campaigns
LAS VEGAS, NV - Las Vegas hosts more than 22,000 meetings, events, conventions and trade shows each year, but is looking to bring in more business.
LAS VEGAS, NV – Las Vegas hosts more than 22,000 meetings, events, conventions and trade shows each year, but is looking to bring in more business. To that end, the Las Vegas Convention and Visitors Authority has released two new advertising campaigns promoting the city for meetings and events.
One campaign, titled “Entertain You,” targets the business-to-consumer market of C-suite executives who make the final decision on selecting a corporate meeting venue. Using the tagline, “We’re Here to Do More Than Entertain You,” a series of print and digital ads speak directly to senior management—focusing on return on investment for Las Vegas meetings. The ads show iconic Las Vegas entertainers in office settings, including illusionist David Copperfield, a performer from Cirque du Soleil’s Mystère and a traditional showgirl.
The media strategy for this campaign includes print, digital and radio spots in national business news outlets. The ads begin running this month.
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The complementing campaign, called “Neon Signs,” focuses directly on the business-to-business market segment of meeting and event professionals.
The campaign seeks to fortify Las Vegas’ popularity through a two-part approach: The first series of print and digital ads launching this month introduce the tagline, “Las Vegas Makes Every Meeting Exciting,” displaying fictional, generic-sounding meetings illuminated in Las Vegas neon.
The campaign will add a new element in the first quarter of 2015 with the introduction of additional ads using the tagline, “Las Vegas Makes Events More Eventful.” This series of digital and print ads feature common items found at meetings with added glitter. The campaign will run in meetings and convention industry trade publications. The campaigns were created by the LVCVA’s agency of record, R&R Partners.
Meetings & Events in Vegas
In a statement, the LVCVA said that the city is popular with meeting professionals, scoring high on “likelihood to choose,” “favorability as a meeting place” and “excellent/good value.” Research also shows attendance increases on average 8 percent when meetings rotate into Las Vegas. The city has more than 150,000 rooms, more than 10.8 million square feet of meeting and exhibition space and state-of-the-art facilities. In addition, the city’s airport gets more than 920 in- and out-bound flights per day from more than 130 cities.
The meetings and convention industry is critical to Las Vegas’ economy and a key growth market. Convention and trade show delegates represent approximately 12.7 percent of all visitors to the Southern Nevada region, or approximately 5.1 million business travelers a year. Las Vegas’ meetings and convention industry supports approximately 61,200 local jobs with $2.3 billion in salaries and generates as much as $7.4 billion in local economic impact.