“The word ‘unprecedented’ was used frequently,” the SVP Marketing executive for Malaysia Airlines began in a speech about the disappearance of flight MH370.
Dean Dacko, SVP Marketing, Malaysia Airlines, recently spoke at EyeforTravel’s TDS Europe about how they dealt internally and externally with the disappearance of flight MH370.
Dacko said, “Our manual – 10 days in – became redundant, so we threw out the manual and started writing a new one. Reality is, we still don’t know what the last chapter is going to look like…”
Watch the presentation to learn how Malaysia Airlines dealt with the sensitive and tragic event of flight MH370: http://uk.eyefortravel.com/fc_eyefortravellz/lz.aspx?p1=0521534S3902&CC=&p=1&cID=0&cValue=1