More than 50 percent of international shopping travelers surveyed who have visited the United States in the last 12 months are likely to come again over the next year. That’s good news for the US economy according to a study commissioned by Taubman Centers and Shop America Alliance in partnership with the US Department of Commerce, Office of Travel & Tourism Industries.
New research on the international shopping traveler from the top five international inbound markets to the US – Canada, Mexico, UK, Germany, and Japan, representing 75 percent of all inbound US travelers – was conducted by Mandala Research via an online survey in January 2009. Survey respondents in each country, 1,760 in total, had visited the US in the past 12 months and had shopped.
Shopping, dining, and cultural travel are among the top tourism activities in the US. These activities are especially important to international travelers and continue to be so even in these challenging economic times. “Travel and tourism is an important economic contributor to the retail sector, as we see in our tourism shopping centers. The results from this study are positive for the US travel and shopping industries and for the country overall,” said Robert Taubman, chairman, president and CEO of Taubman Centers, who also serves on the United States Travel and Tourism Advisory Board.
“The international shopping traveler study will help retailers, destinations, and travel companies better understand and attract the shopping traveler,” said Helen Marano, director, Office of Travel and Tourism Industries, US Department of Commerce. “This can go a long way in boosting tourism. Shopping certainly spurs visitation to and spending in destinations all across the United States, which, in turn has a positive impact on the employment and economic health of those areas.”