The Address Hotels rake in prestigious awards


The Address Hotels + Resorts, the five-star premium hotel brand owned and operated by Emaar Hospitality Group, has marked its global imprint in less than one year of the brand’s launch by winning prestigious international industry awards.

The Address, Downtown Burj Dubai and The Palace – The Old Town, the two properties in The Address portfolio currently, have won industry-leading honors at the World Travel Awards and the Arabian Hotel Investment Conference Development Awards, both held in Dubai this week.

Billed as the “Oscars of the Tourism Industry” and the sector’s highest accolade, the World Travel Awards celebrate the best practices in travel and hospitality. Established 16 years ago, the awards encourage tourism organizations to set new boundaries for customer service, value, and innovation. The winners are selected by votes from agents and travel professionals globally.

This year, with a record of over 170,000 professionals voting for the awards, The Address, Downtown Burj Dubai emerged triumphant with two awards – “Dubai’s Leading Lifestyle Hotel” and “Middle East’s Leading New Hotel.” The Palace – The Old Town received the honor of “Dubai’s Leading City Resort.”

Another impressive laurel for The Address, Downtown Burj Dubai was at the Arabian Hotel Investment Conference (AHIC) Development Awards, which acknowledge innovative hotel design, development, and best practice in the Middle East. Launched last year, nominees are judged by key professionals within the hospitality industry who evaluate them for innovation taking into consideration the scale of the project, design, use of materials, and practices that redefine the hotel industry.

The awards complement the AHIC, which showcases hospitality investment opportunities to a global high-profile audience. The Address, Downtown Burj Dubai was adjudged as “Best New Hotel” at the AHIC Development Awards.

Another crowning glory for the hotel came from Condé Nast Traveler, the world’s authoritative travel and hospitality magazine, which included The Address, Downtown Burj Dubai in their Annual Hot List 2009. The ultimate insider’s guide to the newest and hottest hotels opened all over the world features only those establishments whose design, service, and amenities transcend industry standards. The magazine’s editorial team pursues a stringent policy in creating the list taking into consideration location, service and amenities provided, and the listing comes as an impressive achievement for a hotel that opened only in October 2008.

Mr. Amit Arora, corporate director, sales and marketing, Emaar Hospitality Group, received the awards on behalf of The Address, Downtown Burj Dubai at the World Travel Awards. Mr. Olivier Heuchenne, general manager, The Palace – The Old Town accepted the award for “Dubai’s Leading City Resort.”

Mr. Marc Dardenne, chief executive officer, Emaar Hospitality Group said: “We launched The Hotels + Resorts brand six months ago and have consolidated the strength of differentials of our brand, with the opening of our flagship property The Address, Downtown Burj Dubai, and assuming the management of The Palace – The Old Town. For The Address, Downtown Burj Dubai to be awarded with these prestigious accolades, is a testament to the hard work and dedication of our associates who have helped establish the brand and uphold its individuality.”

Mr. Heuchenne said: “The Palace – The Old Town has a captivating Middle Eastern theme, which makes it appealing to the global traveler. Its design excellence, central location within the heart of the city, and the various lifestyle amenities make it an unparalleled resort experience. We are greatly honored to be awarded this prestigious accolade by the World Travel Awards.”

The Address, Downtown Burj Dubai and The Palace – The Old Town are centrally located in Downtown Burj Dubai, the flagship mega-development by Emaar Properties. Described as the new soul of the city, Downtown Burj Dubai features Burj Dubai, the world’s tallest building; The Dubai Mall, one of the world’s largest shopping and leisure destinations; and The Dubai Fountain, the world’s tallest performing fountain.