The Sharjah / United Arab Emirates based first Gulf low-cost airline is now set for flights between Nairobi and Sharjah beginning at the end of October.

Air Arabia has been a success story since its inception, proving initial critics wrong that low-cost airline operations would have no place in the rich Gulf region. Air Arabia, using an A320 aircraft, will initially fly four times a week but has left open the option to increase the number of flights once demand and loadfactors justifies a capacity increase. Nairobi will be the airline’s fourth African destination.

The intended market is thought to be the increasing East African expatriate workers population in the Gulf area, but sales will also target affordable package holidays from the Gulf to Eastern Africa, which will no doubt benefit the tourism industry there. No fares were available at the time of going to press.