The British Columbia experience gets Exposure to the world

Exposure is a new adventure travel company that is designed to cater to the adventurous wealthy elite. The company was founded in September 2007 by two passionate travelers,

The British Columbia experience gets Exposure to the world

Exposure is a new adventure travel company that is designed to cater to the adventurous
wealthy elite. The company was founded in September 2007 by two passionate travelers,
Nick Gudewill and Cory Matheson. Launching their website – www.exposure.travel – in
January 2008, Exposure’s founders realized that there was a great need for a tour operator
that left lasting impressions on its travelers while making only a limited environmental
impact. Their vision was to bring everything that British Columbia has to offer to the rest
of the world. “We wanted to convey that we are a travel and touring company without
having to specifically say that in our company name. Having a .travel domain solved
this problem for us as it clearly says we are travel, but allows us to build our brand name
simply as Exposure. We like the word ‘Exposure’ because our tours are exactly that,”
said Mr. Gudewill.

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When it comes to marketing its site, www.exposure.travel is ahead of the curve. In
addition to prominently displaying its .travel name on all of their newspaper editorials,
outdoor signage, and all company apparel, it will also be featured in a TV series called
“Word Travels,” which broadcasts on OLN in Canada and the National Geographic
Adventure channel worldwide. Currently in production, the episode is scheduled to run in
early 2009.

When asked how their site benefits from the .travel name, Mr. Gudewill replied, “The
.travel clearly communicates that we are in the business of selling travel. However, in
the online travel world, people have been taught to hunt for the best price, not to hunt for
the best experience. We hope that by having a .travel site it will give us a stamp of
approval that provides credibility so people actually want to come back and use us
again.” With a beautiful site featuring adventures to all parts of British Columbia,
www.exposure.travel is sure to grow into one of the world’s best luxury adventure travel
sites.

Serving as a travel agency, tour operator, and gateway to the best of British Columbia,
Exposure offers customized, all-inclusive, fully-escorted, eco-friendly touring with local
resources. For more information on Exposure, please visit www.exposure.travel

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