The Vanilla Islands Organization is working for the Indian Ocean


The Vanilla islands has positioned itself on social media. After lengthy discussions on the need to integrate social media into their communications strategy so as to remain visible and successful, Pascal Viroleau, the CEO of the Indian Ocean Vanilla Islands, organized a workshop that took place in Mauritius on May 26 and 27. It was an Australian expert in the field of social media who provided the technical support for the workshop that saw the participation of representatives coming from the Comoros, Madagascar, the Maldives, Mauritius, Mayotte, Reunion Island, and the Seychelles.

Mr. Viroleau said at the time of the workshop that for a group like the Vanilla Islands, the challenge is important not only to be present individually but also to be coherent in their concerted actions. He said that the participants who came from Comoros, Madagascar, the Maldives, Mauritius, Mayotte, Reunion Island, and the Seychelles have from now the essential tools to work together according to a digital strategy validated by the participants.

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Alain St.Ange, the Seychelles Minister responsible for Tourism and Culture, said that this latest workshop organized by the Vanilla Islands shows that the organization is working for the Indian Ocean. “We are all conscious that visibility of our islands is so important for our continued success. Today, our organization has moved to get every island of the group to work with social media. This will ensure we remain visible as islands and as a region. By being visible, we shall remain relevant,” said Minister St.Ange, who was himself the president of the organization for two terms and a strong and very active supporter of the Vanilla Islands concept. Today, it is President Didier Robert, the President of the Regional Council of La Reunion Island, who is the President of the Indian Ocean Vanilla Islands. He will be in office until December when he is expected to hand over the reins to the Madagascar Minister of Tourism during the Reunion Island Festival Liberte Metisse event in December. This event falls on the Vanilla Islands Calendar of Events together with the Seychelles Carnaval International de Victoria (April), the Gastronomic & Cultural Festival of Comoros (August), and the Madagascar Tourism Fair (May).

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Minister Alain St.Ange says that there is no secret to successful work by tourism destinations. “It is simply visibility and good intelligent PR,” he said.

For more information on the Indian Ocean Vanilla Islands, contact: Pascal VIROLEAU [email protected]