New Taiwanese campaign targets South Korean tourists

TAIPEI, Taiwan - New tourism campaigns are being created to target South Korean visitors, prompted by concerns that they are staying away after the Sewol ferry disaster last month, Taiwan Tourism Bure

New Taiwanese campaign targets South Korean tourists

TAIPEI, Taiwan – New tourism campaigns are being created to target South Korean visitors, prompted by concerns that they are staying away after the Sewol ferry disaster last month, Taiwan Tourism Bureau said.

The bureau said it would send a delegation to South Korea to discuss better promotional campaigns with tour agencies.

South Koreans visitor numbers to Taiwan reached about 150,000 during the first quarter of this year, 91.42 percent growth from a year ago, bureau data showed.

However, the bureau said it is uncertain whether the surge will continue, as would-be travelers have reined in their spending since the sinking of the Sewol, which killed nearly 300 people, mostly students.

Cancelations have been made by South Korean tour groups including graduation trips, which are a major contributor to Taiwan’s travel market, the bureau said.

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The bureau said it is planning new incentives, such as complimentary train tickets and other discounts.

Meanwhile, the bureau said that the number of tourists in the first quarter of this year was a record-high 1.65 million.

Overall visitor numbers of 2.3 million in the year’s first three months represented a 23.8 percent increase from a year ago, the bureau said.

Of these visitors, about 72 percent came for leisure, it said.

The bureau said the nation’s airports received a 15-year high of more than 12 million passengers in the first quarter, which was a 10.3 percent increase from last year.

Taiwan Taoyuan International Airport also handled a record-high 8.04 million passengers during the first quarter, an 11 percent increase compared with the first quarter of last year.

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