NEW YORK, NY (August 26, 2008) – The curtain is going up on Broadway 49 – Times Square, a Crowne Plaza Hotel, this fall to the tune of $85 million dollars. The 46-story, 770-room property, located on Broadway between 48th and 49th streets, features exceptional industry talent and attractions including the first Butler Floor, the largest indoor hotel swimming pool in the city, the only 24-hour hotel restaurant in Times Square, and a Scotch Sommelier overseeing the chic Highlands Lobby Bar.

Top billing goes to the exclusive Butler Floor – a first in the Times Square area. Located high atop the city on the 46th floor, these spacious accommodations are a tough act to follow given they include complimentary private transportation to and from airports, in-room check-in/check-out, packing/unpacking services, laundry pressing and even dry cleaning.

Broadway 49 – Times Square partnered with industry visionaries, Wilson Associates New York, to create a distinctive and impressive environment. The reinvented lobby offers an elegant setting amidst the energy and vibrancy of Times Square. The guest rooms were designed to create a calming oasis high above the chaos found in the concrete canyons. All guest rooms will feature the Crowne Plaza Sleep Advantage which includes new pillow top mattresses, a sleep CD with relaxation tips, sleep amenities and guaranteed wake-up call.

The Brasserie 1605 Restaurant is inspired by a classic counter-dining setting and serves up satisfying and intriguing food 24 hours a day. Regardless of whichever time zone the minds and stomachs of guests are set to, options are limitless for fine dining or a quick bite “to go” any time of the day or night.

The property also features 24,551 square feet of meeting space and three key components to ensure success: a Two-Hour Response Guarantee, a Meetings Director and a Daily Meetings Debrief.