TAM Airlines gets “innovative” with customers’ travel experiences

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Written by Nell Alcantara

TAM Airlines, part of LATAM Airlines Group, has announced its efforts “to stay innovative with its most recent enhancement being a more personalized on-board service with the creation of a new leaders

TAM Airlines, part of LATAM Airlines Group, has announced its efforts “to stay innovative with its most recent enhancement being a more personalized on-board service with the creation of a new leadership position within the flight crew.”

The airline said: “Starting November 1, international flights operated by wide-body aircraft will have a dedicated crew member who will be responsible for overseeing the flight experience. In this new position, titled ‘head of on-board service,’ the person will circulate throughout the different cabin classes to ensure service consistency.”

Jerome Cadier, CMO at the LATAM Airlines Group, said, “Our efforts are focused on providing passengers with an increasingly better travel experience, marked by quality and consistent services.”

The Sao Paulo, Brazil-based commercial carrier also said another improvement is that the Boeing 777 aircraft will now come with more comfortable Business Class seats, which are ideal for passengers to rest during the flight. When reclined, the seats are 84 inches (213 cm) long, or 15 percent bigger than existing seats. Thus, passengers will fly to North America and Europe with greater comfort. The adaptation of the seats will be made gradually in all Boeing 777 aircraft and should be concluded by the end of the first half of 2015.

On November 1, TAM said it will also discontinue First Class services on flights to the United States, Europe (Germany, Spain, France, England and Italy) and Mexico. “We took this decision to enable us improve the Business Class seats and the on-board service offered to passengers, after taking into consideration the average load factor of the First Class. With this change, we will be able to offer an even better and more personalized on-board service to more passengers,” adds Cadier.

As of April 30, tickets for First Class will no longer be available, TAM said. With this change, TAM will offer two travel classes (Business and Economy Class) on flights to its 19 international destinations.

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