AirTran asks travelers: “What do you want on every flight?”

0
64

Orlando-based AirTran Airways is launching a new interactive advertising campaign to poll passengers on what new amenity they’d like to see on future flights.

The airline has set up a Web site where travelers can offer their suggestions, view other submissions and sign up for a chance to win a seat on every flight. The Web site will provide links to television spots featuring two quirky marketing professionals who try to brainstorm the airline’s new service offering. The ad campaign will also include other advertising channels such as radio, online ads and airport signage.

According to AirTran spokesman Tad Hutcheson, the “big reveal” will be announced May 12. The campaign was created by the airline’s advertising agency, Cramer-Krasselt.