Travel blogging for marketing success – WTM Africa

Tourism destination companies and product should allow authentic voices to tell their story on social media. At a briefing held on the first day of #WTMAfrica, Destinate founder Mariette du Toit-Helmhold told delegates that in a world where travelers are hyper-connected and want to get to heart and soul of a destination the travel voice of bloggers and locals should be conducted by tourism product and destination marketing organizations and elevated to the world.

“Engage a community of storytellers and harness their authentic stories to tell your stories on your behalf. Your content must be more than pretty pictures. It must be authentic because people can smell fake miles away,” says Mariette. Check her out on Twitter @destinate_co