71% of foreign tourists enticed by Japan’s food


(eTN) – Eating Japanese food is the most commonly stated reason for visiting Japan among overseas tourists, according to a recent survey.

In the survey, which allowed multiple answers and was conducted by Japan National Tourist Organization (JNTO), 71 percent of respondents cited Japanese cuisine among their motives for coming to Japan.

eTN Chatroom: Discuss with readers from around the world:

Since interest in Japanese food overseas is expected to rise following the release in November of the Michelin Guide Tokyo 2008, the first Japanese restaurant guidebook to be published by the famous French tire company, the JNTO foresees an increase in travelers coming to Japan with the intention of sampling Japanese food.

Among other reasons given for visiting Japan, 49 percent of respondents said they were interested in traditional Japanese architecture, followed by traditional Japanese gardens, at 46 percent, hot springs, at 36 percent, and visiting traditional ryokan inns, at 29 percent.