World Travel Awards, the most prestigious, comprehensive, and sought-after awards program in the global travel and tourism industry, has announced the launch of the World Travel Awards Prix D’Or.
The World Travel Awards Prix D’Or will be presented to the tourism brand or product that has contributed most to the development of its respective region’s travel industry over the last 12 months.
The inaugural Prix D’Or will be awarded at the World Travel Awards Middle East Ceremony in Dubai on May 5.
Both the travel trade and consumers in the region are being offered the opportunity to nominate who they think should receive the highly-prestigious award.
The nomination program opens on April 5, with a host of glittering incentive prizes for the trade individuals and consumers who submit the most insightful nominations.
A shortlist of the 6 highest-ranking nominees will be showcased in front of the 500 attending industry figure-heads and government officials on the evening of the Middle East Ceremony who will be invited to then cast their vote for the overall winner.
The presentation of the World Travel Awards Prix D’Or will be the highlight of the World Travel Awards Middle East Ceremony, heralded as the “Oscars of the travel industry.”
Presentations on that night will be awarded to the winner of Middle East’s Leading Hotel, Middle East’s Leading Resort, and Middle East’s Leading Airline, as well as a host of other regional and country specific awards.
The evening’s grand finale will be the unveiling of the Prix D’Or winner in front of the star-studded audience. The inaugural overall winner will demonstrate to the travel and tourism industry and world’s media what it truly takes to make a positive difference and will act as the ultimate benchmark to which all others will aspire.
Subsequent Prix D’Or presentations will take place at the World Travel Awards Africa, Americas, Europe, Asia, and World Ceremonies, respectively.