London boosting its game for meetings and events

LONDON, England – Last week, London & Partners, the official promotional organisation for the city, launched a new convention bureau website for event planners.

LONDON, England – Last week, London & Partners, the official promotional organisation for the city, launched a new convention bureau website for event planners. The website offers venue listing services, a search and shortlisting tool, as well as โ€˜Visualiseโ€™ 360 degree panoramas. We reached out to Chris Lynn (pictured right), VP sales & marketing North America & emerging markets at London & Partners, to see how the new site would help the agent community–and how London & Partners is working to attract large-scale events to city venues.

โ€œThere’s increased competition out there in the world,โ€ Lynn said, noting that maintaining a physical presence to stay front-and-center in planners’ minds was simply not feasible. The website was developed to provide a 24-hour resource for planners with insights from the CVBs members, specifically for the U.S. market.

โ€œThe U.S. is really one of the most important regions in the world for us as far as business going into the city,โ€ Lynn said, โ€œFor 2014 and beyond, the U.S. has been identified as our main focus as a destination from the local markets.โ€ The next step for London & Partners will be to target its business practices by industry sectors. โ€œCommerce is really quite central to everything,โ€ he said, โ€œso what we are looking at is which sectors are the most important to London. Currently, that represents technology and the creative industries.โ€

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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