On this occasion at FITUR, Social Media Sharing has begun to migrate towards a networking model for professionals within the sector, focusing on the best social media campaigns and strategies implemented by members of the tourist industry over the last twelve months.
During the morning session that took place at FITUR 2014 on 24th January, community managers and social media heads at tourist destinations, hotel chains, transport companies and web portals all took part in a Speed Dating Event in order to prepare potential joint initiatives for the year 2014. Amongst other participants, we might highlight representatives from NH Hoteles, Sixt, Aragรณn Tourism, Venezuela, Chile, Peru and the Russian airline, S7.
The afternoon session focused on a series of success stories that emerged during the year 2013. Marรญa Durรกn, the Head of Communication and Social Media at the Regional Tourism Corporation of Asturias, presented the communication and marketing campaign for “Guardianes del Paraรญso” (“The Guardians of Paradise”). In this initiative, the destination combined a series of online and offline supports in order to foster recommendations for Asturias amongst the Region’s inhabitants and other opinion-leaders, thus extending the impact of the campaign throughout a series of strategic markets.
For her part, Sandra Gutiรฉrrez, the Head of Communication and Social Media at the Regional Tourism Corporation of Asturias, outlined all of the details that revolved around this campaign, such as “Los platos de Paradores” (“Paradores Dishes”), a measure that went beyond online boundaries in order to provide publicity valued at thousands of euros.
Guille Rodrรญguez, the Social Media Manager of the Palladium Hotel Group, described how a series of different measures surrounding the Hotel Ushuaia and the Hard Rock Hotels brand combined social media channels with offline supports in order to boost the scope of the campaign message.
The trade fair has also emerged as a National #TT (Trending Topic) on each day with its official hashtag and, at a regional level, with the hashtags used by the trade fair’s different sections or activities such as Fiturtech or the Minube Travel Gathering.
The trade fair’s organisers have already invited professionals to present their papers for 2015, encouraging members of the sector to develop successful campaigns that can be presented at the next staging of Social Media Sharing at FITUR.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- Guille Rodrรญguez, the Social Media Manager of the Palladium Hotel Group, described how a series of different measures surrounding the Hotel Ushuaia and the Hard Rock Hotels brand combined social media channels with offline supports in order to boost the scope of the campaign message.
- In this initiative, the destination combined a series of online and offline supports in order to foster recommendations for Asturias amongst the Region’s inhabitants and other opinion-leaders, thus extending the impact of the campaign throughout a series of strategic markets.
- During the morning session that took place at FITUR 2014 on 24th January, community managers and social media heads at tourist destinations, hotel chains, transport companies and web portals all took part in a Speed Dating Event in order to prepare potential joint initiatives for the year 2014.