Dubai Tourism Department commits to His Highness’ #MyDubai campaign

DUBAI, United Arab Emirates – Launched via His Highness' Instagram and Twitter accounts, #MyDubai is an initiative to create the world's first autobiography of a city, encouraging both residents of

Dubai Tourism Department commits to His Highness’ #MyDubai campaign

DUBAI, United Arab Emirates – Launched via His Highness’ Instagram and Twitter accounts, #MyDubai is an initiative to create the world’s first autobiography of a city, encouraging both residents of Dubai and visitors to the Emirate to share compelling moments of their lives and the true culture and soul of the city that lies beneath the urban and technological experiences.

Dubai’s Department of Tourism and Commerce Marketing (DTCM), the governmental body responsible for promoting Dubai’s leisure and business tourism offering around the world, today committed to joining the #MyDubai initiative, announced yesterday by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai.

Sheikh Hamdan stated that the passion for the Emirate that exists amongst both UAE nationals and the communities of more than 200 nationalities living in Dubai is an often untold part of Dubai’s success: “Our achievements are driven by a positive energy and spirit that is felt by everyone who lives in our Emirate, inspiring creativity and harmony and uniting more than 200 nationalities. In the fabric of Dubai there are more than 2.1 million stories – the individual lives and experiences of all those who call Dubai home. Together we will create the world’s first autobiography of a city.”

DTCM will join the initiative by selecting outstanding contributions made by the people of Dubai, by showcasing the best photographs and videos on its social media channels – @DefinitelyDubai – and throughout the year at exhibitions and roadshows, and by sharing photographs and videos of the department’s work promoting the city around the world. DTCM marked its commitment to the initiative by showcasing ten images posted with the #MyDubai hashtag since yesterday’s announcement, each of which highlight why Dubai is one of the world’s leading tourism destinations.

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H.E Helal Saeed Almarri, Director-General, DTCM, said: “As His Highness Sheikh Hamdan bin Rashid Al Maktoum, Crown Prince of Dubai, stated yesterday, the remarkable passion for Dubai that exists amongst both UAE nationals and the communities of more than 200 nationalities living in Dubai is an often untold part of the Emirate’s success. This passion has been demonstrated in no uncertain terms with more than 25,000 images and videos uploaded to Instagram with the hashtag MyDubai just 12 hours after the project was launched by His Highness.

“The best marketers of a city are the people who live in it and through DTCM’s involvement in #MyDubai, it is our intention to showcase the best of the city by curating images, videos and stories of residents experiencing the events, attractions, hotels, restaurants and other elements of our destination offering. We will launch a number of projects throughout the year under the #MyDubai banner, all of which will both encourage residents to be tourists in their own city and will highlight why Dubai is now the seventh most visited city in the world.”

A specialized work team will work on the project, curating people’s contributions for use across different media platforms, for example at international exhibitions and to inspire art installations, films and books. A number of initiatives and programs will be launched throughout the year of #MyDubai, giving further opportunities to take part.

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