World’s first carbon-neutral luxury private airline

LOS ANGELES, CA – Growthink, the leading Strategic Advisory and Investment Banking Services Firm to Emerging and Middle Market Enterprises, announced today that the firm has been named advisor of record to Safari Air, the nation’s first carbon neutral luxury private airline. Growthink will advise Safari Air on the company’s business development, growth strategy and marketing initiatives.

Scheduled for takeoff in the Summer of 2009, Safari Air’s Gulfstream IV aircraft will offer on-demand service from Orange County, CA’s John Wayne Airport to Honolulu, New York City, Puerto Vallarta and Cabos San Lucas, Mexico. Safari Air clients will access premium private travel using a pay-per-seat model, an innovative and affordable alternative to the prohibitive cost of fractional jet ownership or private jet membership programs.

The company will purchase carbon offsets to mitigate its carbon emissions and anticipates that the strong demand for premium class travel will result in full capacity flights. Safari Air’s passengers can expect an array of top-flight amenities, including personalized concierge service, the use of Mac Book laptops in flight and an unlimited selection of Netflix movies.

“These may be challenging times for the aviation industry, but it is still a $400 billion dollar business, with 768 million passengers and a projected 59 percent increase in flying hours spent on private jets,” said Emily Burg, VP of Strategy for Growthink. “We believe these trends create opportunities for innovative aviation companies, such as Safari Air.”

“We are impressed by Safari Air’s commitment to operate without a carbon footprint,” said Jay Turo, Growthink CEO and managing partner. “Presently, Growthink is advising thirteen companies in the areas of alternative energy and carbon mitigation. We’re proud of our record of developing business opportunities which are also environmentally conscious.”