Airbnb’s City Portal will improve brand image ahead of IPO

Airbnb’s City Portal will improve brand image ahead of IPO
Following Airbnb’s recent launch of its City Portal for local governments, industry analysts agreed that an increase in transparency holds the potential for Airbnb to strengthen its relationship with local governments, while also addressing ongoing safety and data sharing concerns that have sometimes portrayed the company negatively. Flaws in the company’s business model have emerged in recent times, with the lodging provider often featuring in stories about illegal listings, 'house parties gone wrong' and rental prices surging for locals. These highly publicized, negative ramifications - directly linked to
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