ITB Asia offers 15 percent early bird discount until March 20


Messe Berlin (Singapore) is offering a 15 percent early bird discount on exhibition space at ITB Asia 2009. The offer is valid for all completed applications received until March 20. ITB Asia will take place at the Suntec Singapore Exhibition & Convention Centre, October 21-23 this year.

With the early bird discount, a basic nine-square-meter shell scheme booth would cost US$2,456. The 15 percent offer applies to all exhibition space bookings, regardless of size.

The inaugural ITB Asia last year sold out three months prior to its opening. It attracted 651 exhibiting companies from 58 countries. Up to 6,200 delegates attended the three-day B2B show and convention. In an independent post-ITB Asia 2008 survey, 90 percent of exhibitors who responded said they would “highly recommend” participation at ITB Asia.*

The exhibitors’ registration deadline for this year is May 15.

Messe Berlin (Singapore) general manager, Ms. Whey Whey Ng, said exhibitors should act now to save money and avoid disappointment later. “Companies who are serious about the Asian travel industry need to be at ITB Asia. We don’t want anyone to miss the boat,” she said. “The early bird offer is for companies who think strategically and insist on spending their marketing budget wisely.”

Ms. Ng said ITB Asia 2009 was receiving strong support from leading travel industry brand names from around Asia and the world, despite global economic challenges. Bookings from the Middle East are already up on last year. Dubai Tourism plans to expand its presence. Gulf Air will make its ITB Asia debut with a large pavilion. Indonesia has increased its floor space for ITB Asia 2009.

From the hotel sector, Starwood has pledged support to ITB Asia for five years. Fairmont Raffles Hotels International and WORLDHOTELS are participating.

Exhibitors can register online at Apart from the 15 percent early bird discount, the site offers various ITB Asia promotion packages to give exhibitors an enhanced profile before, during, and after the show.

* Exhibitors can see the survey results at:

About ITB Asia 2009

ITB Asia will take place at the Suntec Singapore Exhibition & Convention Centre, October 21-23, 2009. It is organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2009 will include exhibition pavilions and tabletop presence for small- and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies are all expected to attend.

Registration for Journalists: