The Rezidor Hotel Group is pleased to announce that the first two properties developed in collaboration with the renowned Italian luxury fashion dynasty, Missoni, will open in early 2009 in Kuwait City and Edinburgh.

Hotel Missoni represents a new standard of design hotel that combines the style of the iconic fashion and interiors label with the expertise of one of the world’s leading hotel operators. Spearheaded by Hotel Missoni creative director, Rosita Missoni and Rezidor executive vice president of Brands, Gordon McKinnon, the partnership is creating a distinctive blend of fashion, function, form and service that adds up to a new genre of genuinely luxurious hotels.

“From the moment we were allowed a privileged glimpse into the world of Missoni,” commented Gordon McKinnon, “we could see that there was a natural alliance with the Rezidor Hotel Group. Since then the partnership has grown into a genuine relationship and a collaboration that understands the complexities of creating, opening and operating hotels. I firmly believe that Hotel Missoni will raise the bar compared with existing fashion boutique hotels and look forward to the day we open our doors to share Hotel Missoni with the world.”

Edinburgh and Kuwait City will be the first two properties in the Hotel Missoni portfolio that will see 30 hotels open or under development within 10 years. Through the worldwide licence agreement concluded with Missoni, Rezidor’s strategy is to grow the Hotel Missoni brand globally, looking at both city-center and resort opportunities. The initial focus will be towards Europe and the Middle East but will quickly expand to include other markets such as North and South America and Asia.

Hotel Missoni will bring the timeless style, color and glamour of Missoni to life for today’s design conscious traveler. Missoni’s signature bold use of color and striking patterns will bring a cool, contemporary energy to the hotels, not only to the public spaces of the restaurants and bars but also to the private areas of the bedrooms and bathrooms. Each Missoni hotel will have a distinctive individual look, inspired by the location and culture of the host city/resort.

The Hotel Missoni project is a natural step for creative director, Rosita Missoni. Her unique flair and creativity have made the Missoni brand an iconic name, not only in the fashion business, but also in the home interiors world, through the Missoni Home collection. Hotel Missoni will also embrace the traditional Italian family values of warmth and hospitality, which the Missoni family is famed for. This emphasis on service, style, and great food will ensure a hotel experience that is tailored to the needs of the modern traveller while giving guests a true taste of the Missoni lifestyle.