New Zealand’s most peculiar case for tourism


More often than not, a government official is appointed to lead a country’s travel and tourism industry as either tourism minister or tourism secretary without having had prior experience in the industry.  From my experiences in interviewing tourism ministers, I have found that a person with some degree of experience in travel and tourism tends to do better than someone who doesn’t. New Zealand is the most convincing evidence for this. Did you know that the prime minister of New Zealand, John Key, is also the country’s tourism minister? 
New Zealand has been garnering major media mileage as the home of “Middle Earth” in the Lord of the Rings and Hobbit movies.  But, Prime Minister Key, according to Gregg Anderson, New Zealand Tourism’s general manager for long-haul markets, has as much to do with the success New Zealand Tourism has been reaping of late.  As reported last week, I chatted with Anderson in Las Vegas while he was in town for IMEX America.  In today’s eTN 2.0 presentation, he reveals the latest scoop in New Zealand Tourism and in doing so makes a convincing case for why New Zealand should be on travelers’ bucket lists.  Middle Earth is calling…

eTN Chatroom: Discuss with readers from around the world:

eTN 2.0 is your connection to the industry! We are integrating platforms to bring you the latest developments in global travel and tourism. You are no longer just a reader, partake in the discourse on issues that matter to you by connecting with the author. Contact Nelson Alcantara via email at [email protected] to get connected with Gregg Anderson from New Zealand Tourism.